Narcos is Netflix’s addictive series that takes a dramatic look at the infamous Columbian drug cartels of the 1970s. To promote the third season, our team worked with production company Gaumant and licensing company Evolution to develop design elements for merchandise & packaging.

THE PROJECT

The scope of work included creating concepts based on the show's themes, so we broke it down to two prominent themes: espionage and editorial. We turned Narcos into a lifestyle brand. We created designs that honored the themes of the show, but had the same kind of contemporary, urban style that you see in streetwear labels.

We developed a comprehensive set of art and graphics so that licensees could create Narcos packaging and merchandise, such as shirts, jackets, watches, flasks, and shot glasses. To ensure all licensees remain true both to the spirit and letter of the brand, we also developed an accompanying style guide that dictates how to appropriately apply the artwork on products.